The best website developers know they aren’t selling websites at all. They’re selling their clientele—highlighting the talents that make them stand out in the worldwide marketplace, and showcasing the innovations that set them apart from competitors. Everything else fades into the background. That’s the way it should be.
I live that principle with every website I create. My approach to building an online presence comes from my background not as a programmer, but a communicator. Before I founded Virtual Visibility, I spearheaded media campaigns for fashion and lifestyle companies as a publicist in Los Angeles, one of the most competitive markets in the world of communication. I honed my skills at brand-building and marketing—helping clients at countless companies expand their businesses and dominate their chosen fields.
But during my tenure, I noticed a seismic shift in the industry. The business world was migrating online. I wanted to be at the forefront of that evolution—to help companies build their online foundation and increase their brand exposure in this ever-shifting digital world. Working alongside my boss at the time, we created a full-service online branding business in less than a year. I learned programming basics as I went, HTML, CSS, PHP—whatever it took to deliver, to harness my passion for design and blend it with the principles of top-notch online marketing.
I built dozens of websites spanning industries ranging from fashion to entertainment, from restaurants to interior design, from nutrition to life coaching.
And I’ve been helping small business owners grow their online presence ever since. Through my own unique group of developers and designers, I let my clients know they have not only a plan in place, but also a team ready to implement it all. Today, I am proud to offer all of the web-building expertise of a major marketing firm, but with an intimate, accessible, boutique-agency feel. Just ask my clients, such as tennis champ Venus Williams or actress Garcelle Beauvais.
So let’s build something.
Photo Credit: Marena Beck Photography